The APRC team of experts will partner with you to increase Intent to Recommend (ITRec) & pre-arrival scores, as well as identify opportunities and make recommendations based on hotel performance and processes. Our team leverages access to key Marriott discipline leaders, enabling speed to market & guest satisfaction-driving results.
APRC provides Annual Rooms Control and Task Force Rooms Control (1-5 months) support for Full-Service and Marriott Select Brands (MSB) hotels in the US and Canada. Our focus is on enhancing scores in areas such as Intent to Recommend, Elite Appreciation, Chat Response Times and the Contactless Journey Index.
Tier Offerings
Tier 1
Available for Marriott Select Brands (MSB) with less than 150 rooms
Tier 2
Available for Marriott Select Brands with 150+ rooms
or
Full-Service Premium Brands with less than 100 rooms
or
Full-Service Premium Brands with less than 100 rooms
Tier 3
Available for Marriott Select Brands (MSB) in highly complex markets
or
Full-Service Premium Brands with 100-599 rooms
or
Full-Service Premium Brands with 100-599 rooms
Tier 4
Available for Full-Service Premium Brands with 600+ rooms or those requiring assistance with crew/group blocking
or
Luxury Brands
or
Luxury Brands
APRC offers above property support to properties across the United States and Canada seeking assistance with group housing. Our dedicated Group Housing Specialists manage the creation of group blocks, input of rooming lists, distribution of reservation links and updates to clients, as well as the monitoring of group projections and overall inventory. This comprehensive support aims to enhance revenue and improve RevPAR.
Tier Offerings
Tier 1
Available for Marriott Select Brands (MSB) with less than 10,000 annual group room nights
Tier 2
Available for Marriott Select Brands (MSB)
or
Full-Service Premium Brands with less than 12,500 annual group room nights
or
Full-Service Premium Brands with less than 12,500 annual group room nights
Tier 3
Available for Marriott Select Brands (MSB)
or
Full-Service Premium Brands with less than 25,000 annual group room nights
or
Full-Service Premium Brands with less than 25,000 annual group room nights
Tier 4
Available for Full-Service Premium Brands with 25,00+ annual group room nights
or
Luxury Brands
or
Properties requiring custom deliverables/crew management
or
Luxury Brands
or
Properties requiring custom deliverables/crew management
- GXP SUPPLEMENTAL SUPPORT Daily GXP Support (8am-5pm, local time of Hotel)
Extended Hours GXP Support (5pm-12am, local time of Hotel)
Overnight GXP Support (12am-8am, local time of Hotel)
24/7 GXP Support - Training Support GXP Basic Training (3 Hours)
GXP/PMS New Hire Training (10 hours) - Audits GXP Audit and/or Implementation
APRC Benefits of Participation
Above Property Rooms Control SERVICES
Plug & Play
Plug & Play
- Easy enrollment
- Flexible support options
- Reduction in turnover, PTO, and other associate costs for participating hotels
Results
Results
- Earn Clean Slate Credits
- Improve ITRec and BSA key drivers such as mobile keys delivered, chats response, cases closed, highly-actionable reservations reviewed, & CEC takeover cases
Leadership
Leadership
- Multiple levels of leadership
- Experienced Operations Leaders, Directors, & Vice Presidents